On-Page SEO
On-Page SEO consists of all the factors seen and not seen on the website which effect how Google and other search engines rank your website with regard to how relevant your content is compared to what people are searching for. Your content needs to be both Search Engine “machine” friendly as well as Human “reader” friendly also meaning that everything has to match up, otherwise a machine may find you but a human can’t read you!!!
Important On-Page SEO Factors
You’re Websites Title
Does your websites title capture what your website is about? Will your readers want to click through to your site from a search? Does your first paragraph of content make sense? This is the first step in on-page SEO making sure both “machines” and “humans” qualify the relevance of your site.
HTML Tags
HTML tags are ways of highlighting to both search engines and to humans keywords to which your site is relevant to, HTML tags can include bolding some words, italics on others, enlarging (not today) or perhaps adding a colour to highlight important words. These simple HTML tags create awareness to both machines and to humans as to what is important about the website.
Keyword Optimisation
This is an important factor to On-Page SEO as it is a delicate line to walk between not having enough keywords (not getting found), to having to many keywords (stuffing and being Google slapped) and being shunned by search engines. It is a complex formula to maintain the right balance and that is why SEO companies such as LinksIneed exist to help take out the guess work and to do the heavy lifting for you.
Link Optimisation
Within your website it is important for it to be easily read, once again by both machines and humans. Properly used links connect relevant content making your website easy to follow also taking away the risk of your message being repeated several times over your site, however far too many links between pages and nobody human or machine can follow any relevance what so ever. Correct on-page SEO factors make your website easier to follow.
Image Optimisation
On your Website people and the search engines love images and video, this kind of media greatly enhances your search engine ranking as well as the overall reader experience, it is much easier to read a book if there are a few pictures in it than it is to read 400 pages of straight text. Parts of your on-page SEO image optimisation include putting relevant descriptions of what a picture is and good titles.